Seminar Technology Management WS0809

Aus SDQ-Wiki
Die Veranstaltung findet in diesem Semester nun doch NICHT statt '

Technology (and information technology in particular) continually advances with the release of new products, new software and hardware that directly or indirectly influence the state of the art. Students study the effects of technology changes and advances, the factors that drive advances, strategies for dealing with them, and the management of technology development and market relevant innovation. These skills are important for any industry where technology has a significant impact on its operations and profitability. In addition, it is important from a perspective of research and development, to design strategies that unlock the potential of innovations.


Die Anmeldung für das Seminar ist ab sofort im Sekretariat von Prof. Reussner (Informatik-Hauptgebäude, 50.34, 3. OG, Raum 328) möglich. Die Teilnehmerzahl ist auf 15 beschränkt. Das Sekretariat ist üblicherweise vormittags besetzt. Vereinbaren Sie ansonsten bitte einen Termin mit unserer Sekretärin:

  • Leiter der Lehrveranstaltung: Dr. Orestis Terzidis
  • Sprache: Deutsch
  • SWS: 2
  • Erfolgskontrollen: Ausarbeitung und Abschlussvortrag
  • Voraussetzungen: Bachelor bzw. Vordiplom


Die Vorbesprechung findet am 24.10.2008 von 9:45 – 11:15 Uhr im SR 348 (Geb. 50.34) statt.


  • Sources of innovation
  • Types and patterns of innovation
  • Standards battles & design dominance
  • Timing of entry
  • Defining the organization’s strategic direction
  • Choosing innovation projects
  • Collaboration strategies
  • Protecting innovation
  • Organizing for innovation
  • Managing R&D teams & processes
  • Crafting deployment strategies
  • Case studies


  • Learn to develop strategic imagination to identify opportunities and threats for technology R&D
  • Understand the effects of technology change on the market
  • Be able to conduct research or survey a particular area of impact
  • Understand how to assess the potential impact of changes, new products, technologies and business models and compile the results to drive managerial decisions
  • Know about strategies for dealing with technology advances
  • Understand the management of technology development


  • Melissa A. Schilling: Strategic Management of Technological Innovation, McGraw-Hill 2006
  • Annabelle Gawer, Michael A. Cusumano: Platform Leadership, Harvard Business School Press 2002

Case Studies

  • Morris, C. R. & Ferguson, C. H. (1993). How Architecture Wins Technology Wars. Harvard Business Review, March-April, 86-96.
  • Robertson, D. & Ulrich, K. (1998). Planning for Product Platforms. Sloan Management Review, Summer 1998, 19-31.
  • Christensen, C. M., and Rogers, C. G. "Hewlett-Packard: The Flight of the Kittyhawk. "Harvard Business School Case 697-060.
  • McFarlan, F.W., Belakhvostova, V., RosettaNet and ebXML: Betting on the Right eBusiness Standard, Harvard Business School 9-305-006, Rev: October 5, 2004
  • The Role of Market-Based and Committee-Based Standards, Babson, BAB078, Revised April 14, 2004
  • Andreas Herrmann, Oliver Gassmann and Ulrich Eisert: Radical Product Innovations and the Capacity for Transformation: An Empirical Study of the Determinants
  • R. Kilian-Kehr, O. Terzidis: Industrialization of the Software Industry, Sonderheft zur Ehrung von Prof. Mertens Zeitschrift für WI 2007
  • O. Terzidis: Information Technologies for Future Energy Networks, Position Paper directed to the German Federal Ministry of Research and Education